Manner Flagshipstore Vienna
Sweet story in pink.
The first Manner flagship store leads back to the origins: Josef Manner I, opened his first shop in 1890 at Stephansplatz 6 and was able to win St. Stephen's Cathedral as a trademark - the Viennese landmark still adorns the pink delicacy today. BWM Architekten are responsible for the design and implementation of the store in the listed building one number further for the traditional Viennese confectionery manufacturer.
The room is summarized by a surface made of small chocolate-brown tiles and appears as if it were covered with chocolate. The color scheme and the idea of the space band are derived from the well-known lettering of Manner Schnitten. All Manner products can be displayed on a presentation tape folded into the room. The Manner umbrella brand thus determines the image of the product presentation.
Task
Design and implementation of the first flagship store for the traditional Viennese sweets manufacturer Manner on Stephansplatz
Status
Completion
06/2004
Location
Vienna, Austria
Client
Joseph Manner & Comp AG
Area
270 m²
BWM Team
Susanne Thomanek, Thomas Duregger, Robert Charuza
Image credit
Rupert Steiner
Participants
Lighting design
Designbüro Christian Ploderer GmbH
Service engineering
Angermaier Gebäudetechnik GmbH