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Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger
Grand Hotel Straubinger

The new Hotel Straubinger, named after a prominent local hotelier family, pays homage to the original grand hotel. It was born from the facets of its past, boasting understated elegance and poignant grandeur.

When guests enter the new Grand Hotel Straubinger, they are immediately captivated by the history of this venerable building. In the historical reception area, their room cards are handed to them from a velvet-lined drawer as if they were pieces of jewellery. The grand staircase that leads to the upper floors is straight ahead, while the F&B area is located to the right of it. The double doors of the café, which can seat 40 in total, give onto Straubingerplatz, where the outdoor seating directly on the square can accommodate 12 guests. The bar and the salon directly adjacent to the café provide the perfect setting for the end of day; the salon can be closed off with curtains as needed. In line with the principle of “working with the layers of the past”, all areas feature a contrasting mix of old and new, such as the combination of the existing wainscoting with modern, adapted wall panelling. “Depending on the time of day and how the respective areas are used, the furniture and colour scheme get progressively darker,” says BWM project manager Marlene Gesierich. The predominant colour used in the café is the modern shade “strawberry cream”. In the course of renovations, sage-green layers of paint were discovered beneath the old wall panelling in the salon and bar, inspiring the use of that same colour for the new look. And the Straubinger cake serving trolley is a nostalgic detail …

Erich Bernard
It is important to us to work with – and not against – the remnants and layers of the past. They give old buildings their charm and their special appeal; it’s what makes them so attractive and unique.
Erich Bernard

With a contemporary spin. 

The original restaurant entrance, which features stunning rediscovered mural paintings, was transformed into a private dining room for 10 guests. The new entrance to the grand hall is in the new adjacent building with floor-to-ceiling glazing. In the course of restoring the grand hall, gold accents and the original ceiling in the side wings came to light. Historical elements that could not be preserved were given a thoughtful contemporary treatment. With seating for 86 guests, the grand hall features modern, fresh colours such as green, apricot and amber, while abundant greenery, refurbished Lobmeyr wall panels and a new chandelier reinforce the French-inspired atmosphere. Thoughtfully selected colours and patterns, such as the orange used for the pillars and stucco lustro, characterise the 195sqm hall. The heritage-protected solid oak parquet flooring was restored to its original state. An eye-catching, round dining table is positioned in the centre of the room atop a specially designed carpet that mirrors the ceiling rosette. Placed on top of the table is a spectacular chandelier, newly created by Lobmeyr but based on the lost original piece. The two balconies afford a view of the church.
The wine cellar is located in the basement, which – by virtue of the building’s location on the hillside – features a balcony with a view of the church. The wine cellar transitions into an oblong room with a coved vault, where the chef’s table has a direct line of sight with the kitchen. The original wood ceiling needed to be replaced, and after removing the thermally treated dowelled timber beams, they were used to make the chef’s table, which can seat up to 14 guests. The wine & dine area features original, wrought-iron lamps (restored by Lobmeyr) and terracotta tiles on the table surfaces.

Ein Luster aus den Lobmeyr-Werkstätten wurde als Reminiszenz an das verschwundene Original auf einem Highlight-Table mittig platziert und in Szene gesetzt.
Ein Luster aus den Lobmeyr-Werkstätten wurde als Reminiszenz an das verschwundene Original auf einem Highlight-Table mittig platziert und in Szene gesetzt.

Swimming out into nature … 

To the left of the entrance, on the west side of the building, is the spa area, which spans the top three floors. Coming from the lobby on the ground floor, guests first enter a courtyard with a chessboard floor (including chess figures), based on the chessboard tile floors in the original treatment rooms. This is a recurring pattern that is also found – albeit in different colours – in the restrooms, corridors and spa reception. On the mezzanine floor are the five new treatment rooms as well as four spa suites, which are spacious rooms featuring free-standing bathtubs, showers installed in converted original basins, and integrated pine saunas. There is a new pool landscape above the original thermal bath tract, where guests can gaze across Gastein Valley and “swim out into nature” to the sound of the nearby waterfall.
The spa area spans a total area of close to 700sqm (350sqm indoors, approx. 330sqm terrace with pool) and seamlessly merges the old building and the newbuild. Guests coming from the reception and fitness area in the old building can cross into the new building with its outdoor infinity pool and indoor pool. The panorama saunas in the sauna area are located on the top floor; the rest area, furnished with a fireplace, wood storage space and wooden slat acoustic ceiling, is on the second floor. The spa’s colour scheme has a maritime feel, with the ceiling above the pool clad with blue tiles. This is complemented by a mix of thermally modified ash wood, exposed concrete, and chrome and wood details.

Unobstructed view. 

The structure adjacent to No. 1 Straubingerplatz could not be preserved and was redesigned as a projecting glass structure with a lamella facade mounted in front of the two upper floors. “The expansive glazing opens the building up to the valley, giving guests an unobstructed view of the natural surroundings,” says Markus Kaplan of BWM Designers & Architects. “The wooden lamellas in front of the glass prevent prying eyes from looking in, thereby ensuring the privacy of these rooms.” Incidentally, in the course of this redesign, the original gap between Hotel Straubinger and the house at No. 1 Straubingerplatz, which was closed up in the early 20th century, was opened up again.

Über dem ursprünglichen Thermal-Bädertrakt wurde eine neue Pool-Landschaft errichtet, mit Blick über Bad Gastein, in dem man gleichsam „in die Landschaft hinausschwimmen“ kann – mit dem Rauschen des neben gelegenen Wasserfall als Untermalung.
Über dem ursprünglichen Thermal-Bädertrakt wurde eine neue Pool-Landschaft errichtet, mit Blick über Bad Gastein, in dem man gleichsam „in die Landschaft hinausschwimmen“ kann – mit dem Rauschen des neben gelegenen Wasserfall als Untermalung.

Like a painting … 

The objective when it comes to Hotel Straubinger’s 46 guest rooms is to preserve the historical fabric, while judiciously complementing it with new elements. Both the old and new elements are informed by the motto of “new luxury”. It is the specific charm and authenticity of the historical fabric that makes this place unique. The patina on the walls, the surviving doors and other original artefacts are priceless vestiges of the old hotel. These were thoughtfully complemented with new elements in order to meet modern standards and requirements. The overall composition of colour and light is inspired by the chiaroscuro of historical oil paintings, resulting in an expressive use of light and dark shades. As much of the historical building as possible was preserved. It gives the appearance of having been dipped in dark oil paint; beyond that “paint line”, it remains untouched.

Curated art concept.

Together with Andrea von Goetz of Schwanenfliess, initiator and mastermind behind the renowned art festivals sommer.frische.kunst and art.bad.gastein, BWM Designers & Architects also developed a specially curated art concept for both hotels: contemporary artists from both Bad Gastein and beyond (for instance, from the US and South Africa) have provided an exclusive selection of works that interact with the town and its tradition and history as well as with the hotels themselves.

Down to the smallest detail …

The art concept is complemented by a greenery and styling concept specially tailored to both hotels and developed by BWM together with Atelier Peter Weisz. The bamboo palms in the grand hall of Hotel Straubinger, for instance, are more than 2m tall and underline the sumptuous French flair. The Badeschloss, on the other hand, features greenery that reinforces the hotel’s retro, bath-inspired look. The décor and styling concept also keeps with the “layers of the past” storytelling. Every single detail – whether a historical found object, a special coffee table book, or a classic or contemporary work of literature – is aligned with the spirit of each individual hotel and has been thoughtfully selected and positioned.

Task
General planning (design contractor services) for the revitalisation of three existing listed hotel buildings (gross floor area approx. 19,000m²) and construction of a new building, as well as development of the corporate design for the hotel ensemble

Status
Completion 08/2023

Client
Straubingerplatz Immobilien GmbH

BWM Team
Erich Bernard, Markus Kaplan, Peter Foschi, Marlene Gesierich, Martina Lehner, Claus Hasslinger, Elisabeth Albenberger, Ismail Berkel, Maximilian Fasslabend, Lena Hainzinger, Tanja Hainzl, Clemens Hörl, Marlies Klauser, Ales Kosak, Sonja Leitgeb, Massimiliano Marian, Elisabeth Morillo-Napetschnig, Fridolin Öhlinger, Tjasa Rus

Image credit
BWM Designers & Architects / Ana Barros
BWM Designers & Architects/Lukas Schaller
BWM Designers & Architects
Hans Schubert

Participants

Generalplaner/Interior Design
BWM Architekten

Markenstrategie und Branding
moodley brand identity

Ausführungsplanung/ PL Generalplanerteam
zweiarchitekten ZT GmbH

ÖBA
edelmueller.architektur.management

Tragwerksplanung
Gschwandtl & Lindlbauer ZT GmbH

TGA
Ingenieurbüro Lothar Mayer GmbH

Bauphysik
TAS Bauphysik GmbHB

randschutz
Norbert Rabl Ziviltechniker GmbH

BauKG
Lackinger BauKO GmbH

Bauhistorisches Gutachten
EIDOS Architektur ZT GmbH

Vermesser
Gernot Fleischmann

Landschaftsplanung
Simma Zimmermann Landschaftsarchitektinnen OG

F&B Beratung
Baysics, Georges Desrues

Lichtplanung
Pokorny Lichtarchitektur

Teppichdesign/Mitarbeit Leitsystem
Gabriele Bruner

Interior Styling Konzept
Atelier Peter Weisz mit BWM Designers & Architects

Kunstkonzept
BWM in Kooperation mit Andrea von Goetz von Schwanenfliess

Awards

Winner!

9 April 2024

Winner!

We are delighted to announce that our projects in Bad Gastein were recognized as winners in the "Interior Design - Living Space" category at the LIV Hospitality Design Awards 2023 –  Hotel Badeschloss in the "Hotel - Midscale Lifestyle" category and Grand Hotel Straubinger in "Historic & Heritage".

Nominiert!

12 March 2024

Nominiert!

We are delighted that the Grand Hotel Straubinger has been nominated for the Hotel Design Award! A recognition for everyone involved - thank you very much! Keeping our fingers crossed for the award ceremony in April at the 196+ Forum in Milan ...

Press

18 June 2024

Parnass

Lifestyle Badeschloss in Bad Gastein

Link

17 June 2024

Hogapage

London Design Awards: Straubinger Ensemble gewinnt

Link

13 June 2024

AIT

Hotelensemble in Bad Gastein

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6 May 2024

Hogapage

Interior Auszeichnung für Straubinger Ensemble

Link

6 May 2024

AGHZ

Straubinger Hotelensemble bekommt Design-Auszeichnung

Link

25 April 2024

Couch

Ich bin dann mal weg

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19 April 2024

Elle Decor

A SCATTERED HOTEL REINVENTS THE TOWN SQUARE OF BAD GASTEIN

Link

4 April 2024

Home

Strubingerplatz Bad Gastein Now open

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2 April 2024

AD Italia

Nuova vita per Bad Gastein, regina fra le Alpi austriache

Link

18 March 2024

Sleeper

Bad Gastein

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7 March 2024

Good Life

LEGENDÄR Das Herz von Bad Gastein pulsiert wieder

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1 March 2024

AD

Berge, Täler, Wasserfälle

PDF

26 January 2024

WALLPAPER

Take a dip at Badeschloss Hotel, a storied bathing sanctuary in Austria

Link PDF

25 January 2024

Monocle

ESCAPIST 2023 Bad Gastein

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20 January 2024

Die Presse

„Da hat uns schon das Herz geblutet“

Link PDF

14 January 2024

ELLE DECOR

L'ALBERGO DIFFUSO CHE REINVENTA LA PIAZZA DI BAD GASTEIN

Link PDF

11 January 2024

Hotelbau

Sprungbrett in die Moderne

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30 December 2023

Die Presse

Ein Ort wie eine Fellini-Figur

Link PDF

21 December 2023

Corriere della Sera Living

Weekend di charme a Bad Gastein

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19 December 2023

Kleine Zeitung

Wo man mit Blick über die Berge badet

Link PDF

14 December 2023

Streifzug Media

Die Renaissance der Grandezza

Link PDF

14 December 2023

AGHZ

HIRMER HOSPITALITY Straubinger und Badeschloss in Bad Gastein eröffnet

Link PDF

13 December 2023

IDEAT

Endlich … Winter!

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11 December 2023

Hogapage

Glanzvolle Eröffnungsfeier für das Straubinger Grand Hotel und das Badeschloss

Link PDF

9 December 2023

Der Standard

Ein Bobo-Badeschloss für Bad Gastein

Link PDF

2 December 2023

Die Presse

Alpines Wohnen in den weißen Monaten

Link PDF

27 November 2023

Trend Invest

Grand Hotel Straubinger in Bad Gastein

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24 November 2023

trend.

Grand Hotel Straubinger in Bad Gastein

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21 November 2023

Design Deluxe

Belle époque und zeitgenössisches Design

Link PDF

21 November 2023

Viennissima

Das neue Straubinger Ensemble

Link PDF

20 November 2023

Hotelbau

Zu neuem Leben erweckt

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17 November 2023

Falstaff Living

Bad Gasteins neue Geister

Link PDF

6 November 2023

HOME

Von der Kunst, mit dem Bauch zu denken

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4 November 2023

AD

BAD GASTEIN: Eröffnung eines einzigartigen Ensembles

Link PDF

26 October 2023

The Guardian

Feel the glow: under the mountain into a radon spa in Austria

Link PDF

24 October 2023

FAZ

In Bad Gastein trifft Midcentury auf Belle Époque

Link PDF

19 October 2023

Süddeutsche Zeitung

Ein neues Herz für Bad Gastein

Link PDF

18 October 2023

Salzburger Nachrichten

Lisa Loferer: "In Bad Gastein startet eine Renaissance"

Link PDF

12 October 2023

Connoisseur Circle

Straubinger Grand Hotel: Der beste Newcomer Österreichs

Link PDF

29 September 2023

DrehPunktKultur

TAG DES DENKMALS 7000 Besucher in Salzburg

Link PDF

26 September 2023

GEWINN

Kaisercharme und Brutalismus

Link PDF

26 September 2023

Design Deluxe

Von Belle Epoque bis Contemporary

Link PDF

22 September 2023

Drehpunkt Kultur

Gute Blicke von hohen Türmen Drucken E-Mail

Link PDF

21 September 2023

Salzburger Nachrichten

Tag des Denkmals in Salzburg: Alte Schönheit ist frisch herausgeputzt

Link PDF

18 September 2023

Hogapage Österreich Magazin 5/23

Rückkehr zweier Hotelikonen

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11 September 2023

Die Presse

Die Neuzugänge sind gefragt

Link PDF

10 September 2023

1001 Reiseträume

Das Straubinger Grand Hotel - Eine Legende ist zurück

Link PDF

6 September 2023

Servus TV

Grand Hotel Straubinger in Bad Gastein eröffnet nach 24 Jahren neu

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5 September 2023

Servus TV

Hoffnung auf gute, alte Zeiten in Bad Gastein

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4 September 2023

reiseaktuell.at

Das Straubinger Grand Hotel: Arbeiten mit den Schichten der Vergangenheit

Link PDF

4 September 2023

Cercle Diplomatique

Mit Glanz und Grandezza

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1 September 2023

www.tophotel.de

Grand Hotel Straubinger eröffnet in Bad Gastein

Link PDF

1 September 2023

ahgz.de

Straubinger ab heute am Start

Link

1 September 2023

tageskarte.io

Straubinger Grand Hotel eröffnet in Bad Gastein

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31 August 2023

Tourexpi

Das Straubinger Grand Hotel: Arbeiten mit den Schichten der Vergangenheit

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31 August 2023

hogapage.at

Grand Hotel Straubinger: Mit der Vergangenheit in eine neu Ära

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29 August 2023

Gault Millau

Zwei neue Hotels für Bad Gastein

Link

26 August 2023

Immo Kurier

Respekt vor denkmalgeschützter Architektur

Link PDF

11 August 2023

Salzburger Land

Renaissance in Bad Gastein. Die Wiedereröffnung von Hotel Straubinger und des Badeschlosses

Link PDF

10 August 2023

rolling pin

Legendäre Hotels erwachen aus Dornröschenschlaf, Norman Beitz wird Executive Chef

Link PDF

8 August 2023

Tophotel

Das sind die Pläne für das F&B Konzept im Grand Hotel Straubinger

Link PDF

8 August 2023

Tageskarte

Kulinarik in Bad Gastein - Was im Hotel Straubinger und im Badeschloss auf die Teller kommt

Link PDF

8 August 2023

Falstaff

Norman Beitz will die Küche im »Grand Hotel Straubinger und im Badeschloss in neuen Höhen führen

Link PDF

28 July 2023

ahgz.de

Spektakuläres Doppel in den Alpen

Link

4 July 2023

A-List

Grand Hotel Straubinger: Bizarre Ikone in Bad Gastein

Link PDF