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Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss
Hotel Badeschloss

The hotel Badeschloss celebrates its own history, while taking a playful approach to bathing culture. It is a place where the past meets the present, and its atmosphere is vibrant and sociable.

The 102 guest rooms of the Badeschloss are spread out across the original building and the 13-floor newbuild behind it. “The facade was designed as a double-skin, coloured-concrete construction,” Markus Kaplan of BWM Designers & Architects explains. “The fact that the skins have different thicknesses gives the facade a lively appearance and a relief-like character that blends into the Alpine surroundings,” adds BWM project manager Martina Lehner. This principle extends to the different designs of the windows: Ornamental brass balustrades add sparkle to the otherwise rock-like structure. The upper storeys feature bay windows that project beyond the facade and serve as decorative elements and “display cabinets” for bathtubs. In this way, the bathing culture theme is communicated to the outside world. The proverbial – and literal – crowning glory is the infinity pool on the roof; the glass crystal steps into the pool take centre stage and are a reference to the glass domes on the roof of the Bad Gastein conference centre, planned by architect Gerhard Garstenauer.

The name says it all.

The entrance area of the new Hotel Badeschloss is located directly on Straubingerplatz. Guests are greeted at a small concierge desk; then they go down a tunnel to reach the lift to the first floor. The individual zones in the lobby transition smoothly into one another, underlining an easy-going lifestyle and an inspiring sense of community. This area is geared to an openminded audience consisting of both guests and locals of all ages.

The name – Badeschloss – means “bathing palace”, which perfectly describes what the hotel is all about. The community table is clad with white tiles, the yellow table in the lobby is reminiscent of a diving board, the guidance system is inspired by swimming pools, as is the open kitchen. A long wall of lockers – which recalls the changing rooms in public baths – serves as a cloakroom for locals who want to join the party.

Time lapse: construction at Straubingerplatz in Bad Gastein

New accents. 

The core of the original building houses all the F&B areas – the restaurant, bar, sitting room, fireplace room and lounge, private booth, parlour and dining room. Each of these spaces boasts a highly unique design. The two-level terrace with seating for 64 guests can be used year-round and has long benches along the glass facade. Guests can directly access the restaurant and the fireplace lounge from here. In keeping with the overall motto of “working with the layers of the past”, the “new layer” in the restaurant is the light-blue tile wall, as well as three original Lobmeyr chandeliers reconditioned to meet modern technical standards. The solid wood floor was restored in consultation with the Federal Monuments Office, and another “new layer” added in the form of touches of neon colours on the benches and tables. In the fireplace lounge, with a real fireplace, the original stucco ceiling and the partly reconstructed original Ardnet marble floor were combined with modern lighting and furniture elements. In terms of colour, muted shades were used for the common areas, while pastel colours offset by bright accents dominate the guest rooms.

Markus Kaplan
The facade was designed as a double-skin, coloured-concrete construction.
Markus Kaplan

Alpine Swim Club. 

The rooftop spa in the newbuild spans three floors, and the spacious 64m² terrace on the 13th floor boasts a rooftop pool with stunning glass crystal steps. The modern signature wall with lettering spelling out “Alpine Swim Club” sets the tone, complemented by wavy metal lines, wooden slats, flashes of cobalt blue, and a terrazzo look. The sauna area on the 12th floor has a seraglio bath, a Finnish sauna and a herbal pine sauna with panorama windows, an outdoor area and rest area, showers and an ice fountain. Wood pallet furniture can be found throughout the hotel – in the outdoor area of the spa, in the lobby, and (in a modified form) in the suites.

Celebrating bathing culture.

“A bath you can spend the night in” – that is the concept for the exclusive rooms in the original building of the cosmopolitan-style Badeschloss. This idea infuses the entire atmosphere and is reflected in a variety of scenarios revolving around bathtubs or showers. Each visit promises to be a new experience, especially as each room in the original building is one of a kind. By taking advantage of additional spa and wellness offers, guests can turn their hotel room into their own private spa.

The guest rooms in this tract are characterised by their simplicity and the stunning view. Community is the main idea here, and the treatments offered are in line with it. This tract also has one or two surprises in store for guests, such as a bathtub with a panorama view.

The modern signature wall sets the tone at Badeschloss …
The modern signature wall sets the tone at Badeschloss …

Curated art concept.

Together with Andrea von Goetz of Schwanenfliess, initiator and mastermind behind the renowned art festivals sommer.frische.kunst and art.bad.gastein, BWM Designers & Architects also developed a specially curated art concept for both hotels: contemporary artists from both Bad Gastein and beyond (for instance, from the US and South Africa) have provided an exclusive selection of works that interact with the town and its tradition and history as well as with the hotels themselves.

Down to the smallest detail …

The art concept is complemented by a greenery and styling concept specially tailored to both hotels and developed by BWM together with Atelier Peter Weisz. The bamboo palms in the grand hall of Hotel Straubinger, for instance, are more than 2m tall and underline the sumptuous French flair. The Badeschloss, on the other hand, features greenery that reinforces the hotel’s retro, bath-inspired look. The décor and styling concept also keeps with the “layers of the past” storytelling. Every single detail – whether a historical found object, a special coffee table book, or a classic or contemporary work of literature – is aligned with the spirit of each individual hotel and has been thoughtfully selected and positioned.

Task
Generalplanerleistungen für die Revitalisierung dreier bestehender, unter Denkmalschutz stehender Hotelgebäude ca. 13.000 m² BGF) und die Errichtung eines Neu-baus (ca. 6.000m2 BGF) sowie die Entwicklung des Corporate Design für das Hote-lensemble Grand

Status
Completion 10/2023

Client
Straubingerplatz Immobilien GmbH

BWM Team
Erich Bernard, Markus Kaplan, Peter Foschi, Marlene Gesierich, Martina Lehner, Claus Hasslinger, Elisabeth Albenberger, Ismail Berkel, Maximilian Fasslabend, Lena Hainzinger, Tanja Hainzl, Clemens Hörl, Marlies Klauser, Ales Kosak, Sonja Leitgeb, Massimiliano Marian, Elisabeth Morillo-Napetschnig, Fridolin Öhlinger, Tjasa Rus

Image credit
BWM Designers & Architects / Ana Barros
BWM Designers & Architects/ Lukas Schaller
BWM Designers & Architects/ Eduardo Gellner
BWM Designers & Architects

Participants

Generalplaner/Interior Design
BWM Designers & Architects

Markenstrategie und Branding
moodley brand identity

Ausführungsplanung
zwei Architekten

ÖBA
edelmueller.architektur.management

Tragwerksplanung
Gschwandtl & Lindlbauer ZT GmbH

TGA
Ingenieurbüro Lothar Mayer GmbH

Bauphysik
TAS Bauphysik GmbH

Brandschutz
Norbert Rabl Ziviltechniker GmbH

BauKG
Lackinger BauKO GmbH

Bauhistorisches Gutachten
EIDOS Architektur ZT GmbH

Vermesser
Gernot Fleischmann

Landschaftsplanung
Simma Zimmermann Landschaftsarchitektinnen OG

F&B Beratung
Baysics, Georges Desrues

Lichtplanung
Pokorny Lichtarchitektur

Teppichdesign/Mitarbeit Leitsystem
Gabriele Bruner

Interior Styling Konzept
Atelier Peter Weisz mit BWM Designers & Architects

Kunstkonzept
BWM in Kooperation mit Andrea von Goetz von Schwanenfliess

Awards

London Design Awards

19 June 2024

London Design Awards

Our project at Straubingerplatz in Bad Gastein was honoured with Platinum at the London Design Awards! The Grand Hotel Straubinger in the category ‘Interior Design - Historic Restoration’, the hotel Badeschloss in the category ‘Interior Design - Hotels&Resorts’. Congratulations to everybody involved!

Winner!

9 April 2024

Winner!

We are delighted to announce that our projects in Bad Gastein were recognized as winners in the "Interior Design - Living Space" category at the LIV Hospitality Design Awards 2023 –  Hotel Badeschloss in the "Hotel - Midscale Lifestyle" category and Grand Hotel Straubinger in "Historic & Heritage".

Press

4 July 2024

Kleine Zeitung

Never gets old

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28 June 2024

brachflächendialog

Neue Impulse für das „Manhatten der Alpen“

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24 June 2024

Kleine Zeitung

NEVER GETS OLD

Link PDF

18 June 2024

Parnass

Lifestyle Badeschloss in Bad Gastein

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17 June 2024

Hogapage

London Design Awards: Straubinger Ensemble gewinnt

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13 June 2024

AIT

Hotelensemble in Bad Gastein

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7 June 2024

The New York Times Style Magazine: Australia

Five New Hotels and Spas Built for Bathing

Link PDF

29 May 2024

The New York Times Style Magazine

Five New Hotels and Spas Built for Bathing

Link PDF

6 May 2024

Hogapage

Interior Auszeichnung für Straubinger Ensemble

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6 May 2024

AGHZ

Straubinger Hotelensemble bekommt Design-Auszeichnung

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25 April 2024

Couch

Ich bin dann mal weg

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19 April 2024

Elle Decor

A SCATTERED HOTEL REINVENTS THE TOWN SQUARE OF BAD GASTEIN

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4 April 2024

Home

Strubingerplatz Bad Gastein Now open

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2 April 2024

AD Italia

Nuova vita per Bad Gastein, regina fra le Alpi austriache

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18 March 2024

Sleeper

Bad Gastein

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7 March 2024

Good Life

LEGENDÄR Das Herz von Bad Gastein pulsiert wieder

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1 March 2024

AD

Berge, Täler, Wasserfälle

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26 January 2024

WALLPAPER

Take a dip at Badeschloss Hotel, a storied bathing sanctuary in Austria

Link PDF

25 January 2024

Monocle

ESCAPIST 2023 Bad Gastein

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20 January 2024

Die Presse

„Da hat uns schon das Herz geblutet“

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14 January 2024

ELLE DECOR

L'ALBERGO DIFFUSO CHE REINVENTA LA PIAZZA DI BAD GASTEIN

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11 January 2024

Hotelbau

Sprungbrett in die Moderne

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30 December 2023

Die Presse

Ein Ort wie eine Fellini-Figur

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21 December 2023

Corriere della Sera Living

Weekend di charme a Bad Gastein

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19 December 2023

Kleine Zeitung

Wo man mit Blick über die Berge badet

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14 December 2023

Streifzug Media

Die Renaissance der Grandezza

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14 December 2023

AGHZ

HIRMER HOSPITALITY Straubinger und Badeschloss in Bad Gastein eröffnet

Link PDF

13 December 2023

IDEAT

Endlich … Winter!

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11 December 2023

Hogapage

Glanzvolle Eröffnungsfeier für das Straubinger Grand Hotel und das Badeschloss

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9 December 2023

Der Standard

Ein Bobo-Badeschloss für Bad Gastein

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4 December 2023

Tageskarte

Hotel Badeschloss öffnet in Bad Gastein

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2 December 2023

Die Presse

Alpines Wohnen in den weißen Monaten

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1 December 2023

Hogapage

Hotel Badeschloss geht in Bad Gastein an den Start

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1 December 2023

Tophotel

Hotel Badeschloss öffnet seine Türen

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27 November 2023

Trend Invest

Grand Hotel Straubinger in Bad Gastein

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21 November 2023

Design Deluxe

Belle époque und zeitgenössisches Design

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21 November 2023

Viennissima

Das neue Straubinger Ensemble

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20 November 2023

Hotelbau

Zu neuem Leben erweckt

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17 November 2023

Falstaff Living

Bad Gasteins neue Geister

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6 November 2023

HOME

Von der Kunst, mit dem Bauch zu denken

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4 November 2023

AD

BAD GASTEIN: Eröffnung eines einzigartigen Ensembles

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26 October 2023

Hogapage

Badeschloss öffnet bald seine Pforten

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24 October 2023

FAZ

In Bad Gastein trifft Midcentury auf Belle Époque

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19 October 2023

Süddeutsche Zeitung

Ein neues Herz für Bad Gastein

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18 October 2023

Salzburger Nachrichten

Lisa Loferer: "In Bad Gastein startet eine Renaissance"

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29 August 2023

Gault Millau

Zwei neue Hotels für Bad Gastein

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26 August 2023

Immo Kurier

Respekt vor denkmalgeschützter Architektur

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11 August 2023

Salzburger Land

Renaissance in Bad Gastein. Die Wiedereröffnung von Hotel Straubinger und des Badeschlosses

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10 August 2023

rolling pin

Legendäre Hotels erwachen aus Dornröschenschlaf, Norman Beitz wird Executive Chef

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